Our Story

House of Yas began the way all true houses do — not with an investor, but with a conviction. Yas Gonzalez left Cuba carrying what could not be confiscated: memory, color, faith, and the certainty that silence was not an option. In Miami, in a warehouse atelier with borrowed machines, she began stitching those things into garments. Fifteen years later, that atelier has become an internationally recognized fashion house — and the conviction has never changed.

The world noticed. Her custom pieces have dressed the Emmy Awards, the Grammy Awards, the Tony Awards, Premio Lo Nuestro, Premios Juventud, and the Billboard Latin Music Awards. Her collections have walked Miami Fashion Week, Dubai Fashion Week, Milan, London, Vancouver, and Paris. Jennifer Lopez, Lady Gaga, La India, Pitbull, and Ricky Martin have worn her work. British Vogue named her a Rising Star. Miami Fashion Week awarded her Best Brand Narrative in 2026.

And in 2024, Miss Universe Victoria Kjaer chose the House — wearing the Celia Cruz Tribute dress from the Forever Celia capsule for her landmark appearance at the Gary Nader Art Centre in Miami. Azúcar, legado y couture.

Today the House is built on two disciplines — fashion and fine art. Alongside art director Asiel Babastro, whose “Patria y Vida” became the anthem of a generation, every campaign treats the garment as canvas and the body as the final brushstroke. Beyond the runway, the Yas Gonzalez Foundation supports emerging artists and children with autism through the arts, and her university textbook, The Art of Fashion: A Yas Gonzalez Method, passes the craft to the next generation.